Pure Diamond is a Vancouver-based jewellery company specializing in custom engagement rings, wedding bands, and fine diamond jewellery, offering both lab-grown and mined diamonds alongside other pieces like pendants, Vancouver Diamond Earrings, and bracelets. They combine wholesale access with personalized service—both in their downtown showroom and online—allowing customers to consult with diamond experts, select stones and settings, and create pieces tailored to their style and budget. The business emphasizes transparent pricing and customer satisfaction through guarantees such as free shipping, lifetime warranties, and a 30-day return policy, making the jewellery-buying experience educational, trustworthy, and completely risk-free.